Ads Intelligence
Designing Scalable Creative Systems for Personalized Marketing
During my time at Typeface.ai, I designed AI-powered experiences that connect brand identity with automated campaign generation.
On the Ads team, I helped build the Brand Hub and train the Brand Agent to produce personalized marketing content, designed the Ad Agent interface for generating multi-channel ad variations in image, video, and copy, and refined Video Agent workflows that turn long-form assets into platform-ready clips. The design challenge focus on bridge human creativity and AI automation to make campaign creation faster, smarter, and consistently on-brand.
DURATION
June - Sep 2025 (3 months )
STATUS
Launched in Sep 2025
PLATFORM
Webpage
TEAM
3 product managers, 3 UX designers, 20+ enegineers
Paint Point
Marketers too often must choose between AI-generated content that’s generic or that is off-brand. Typeface.ai tries to create an AI marketing platform that orchestrates the entire content process from brief to finished campaign.
What am I involved in?
Ads - Create ad campaigns and transform them into multiple variations, perfectly sized and optimized for every channel, audience, and market. Users chat with the Ad Agent to eliminate repetitive creative work while scaling campaigns.
Video - Converts images and long-form video into engaging stories: sizzle reels, clips, social-friendly formats. Features natural-language search of video libraries, script generation, automatic resizing across platforms.
Brand - Creates a dynamic system that learns and remembers everything about your brand, making your collective brand intelligence accessible and actionable while ensuring brand consistency across global teams.
Key Features
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Resize and adapt across channels
CROSS-CHANNEL ADAPTATION
Transform a single creative for any aspect ratio or channel-specific requirements while preserving your design's integrity. Click the resize button or ask Ad Agent to repurpose adapt your creatives for every brand partner.
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Generate targeted ad variations at scale
BULK CREATE
Import pre-approved copy, images, and brand assets to generate campaign variations without repetitive design work. Generate for multiple audiences and languages then publish to ad planforms with different headlines, background images.
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Review and approve ads before publishing
WORKFLOW AUTOMATION
Set up content workflowsto track campaign status and get notified when reviews are needed. Publish directly to Campaign Manager 360, Google Ads, and Meta Ads once the ad campaign is approved.
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Turn long videos into bite-sized social clips
CLIPS
Find and extract perfect clips from your existing video library in seconds with natural language search. Transform hour-long content into social and blog snippets, automatically adjusting format for each platform.
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Generate the edited video by simple prompt
GENERATION
Create videos from prompts or existing content without complex editing. Video Agent generates a script tailored to your goal and brand. Blend top video moments and images for product launches, event recaps, or brand stories.
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Adapt your brand rules for every channel
CHANNEL-SPECIFIC ENFORCEMENT
Your brand shows up differently on every platform, and Brand Agent enforces those nuances. Brand Agent applies channel-specific rules (e.g. when to use emojis) for emails, ads, and more.
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Activate your brand rules everywhere
DYNAMIC BRAND KIT CREATION
Upload your brand style guidelines—or connect directly through Google Drive or SharePoint—and Brand Agent instantly extracts your rules, words to avoid, and compliance requirements into a dynamic Brand Kit that powers every workflow.
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Enforce brand controls as you create
REAL-TIME BRAND GOVERNANCE
Brand Agent scans every draft in real time, flags violations, and guides your team to the right fix instantly—no more last-minute rewrites or missed guidelines.
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Adapt your brand rules for every channel
CHANNEL-SPECIFIC ENFORCEMENT
Your brand shows up differently on every platform, and Brand Agent enforces those nuances. Brand Agent applies channel-specific rules (e.g. when to use emojis) for emails, ads, and more.
Outcome
Ads Intelligence design supported Typeface’s partnership with Google by making generative AI tools accessible directly inside Google Workspace and Google Ads. This integration enabled faster adoption, allowing teams to create personalized, on-brand content at scale—across ads, video, email, social, and web—without additional setup. By leveraging customer data from BigQuery, marketers could generate highly targeted variations, while unified workflows streamlined creation, review, and publishing into a single, efficient pipeline.
1. Import Audiences
Use your audience and business data from various channels in BigQuery, helping create content that truly connects with your audience.
2. Personalized Content
Create highly personalized text and images using Typeface Blend and Google's advanced AI models, ensuring all content is top quality.
3. Public Google Ads
Easily publish content from Typeface directly to Google Ads and PMAX manager for quick campaign launch and multi-variate testing.
Try the product here, or watch the demo below
Partnership
Reflection
Working at a fast-paced AI startup like Typeface was both exciting and transformative. The environment was deeply technical and highly collaborative—I worked closely with engineers and product managers every day, often iterating in real time as client needs, technical breakthroughs, or strategy shifts reshaped priorities.
In a space where AI evolves by the minute, I learned to design within uncertainty, stay adaptable, and embrace constant feedback. This experience strengthened my ability to deliver thoughtful, flexible design solutions in rapidly changing conditions
