Hi, I’m Jiawen. I design digital products that connect user needs with business outcomes.

With a foundation in visual design and graduate training in data analytics, I design product experiences across generative AI, e-commerce, fintech, and design systems for both B2B and B2C products — connecting user needs with real business outcomes.

I focus on shaping workflows, systems, and interactions that bring clarity to complex, ambiguous problem spaces, supporting both 0→1 product building and iterative growth across startup and enterprise environments.

My Journey

Kind Words

Shashank Khanna

Design Lead @yahoo
In my experience, I found Jiawen to be a very focused and ambitious designer eager to gain new knowledge that she can apply to her work. She worked on a complex problem area of Inbox commerce and generative AI at Yahoo. To deepen her understanding of user needs, Jiawen partnered with the user-research team to identify user challenges. Her curious and exploratory mindset fueled numerous design explorations, even in the challenging remote work context during the pandemic. Jiawen's proactive communication, openness to feedback, and swift incorporation of improvements stood out.
Kelly Xu

Principal Designer @yahoo
Notably, Jiawen’s dedication to the design process was exemplary. She swiftly grasped the importance of creating comprehensive design decks, utilizing them to foster cohesion and clarity among various stakeholders. Her agility in responding to feedback was particularly commendable, as she actively sought to understand the intricacies of design decisions, leveraging insights from other apps and industry best practices to inform her work. During heightened pressure, she further underscored her commitment to excellence by adeptly navigating through rapid changes, taking on additional responsibilities, and ensuring the successful implementation of crucial design initiatives during demanding project cycles.
Chris Royer

Design Lead @yahoo
Jiawen is a driving force in the Yahoo Mail team's focus on post-purchase use cases. Wendy's solutions directly contribute to helping our users save time and money. What stands out most to me has been the variety of solutions Wendy brings to any discussion. She never has just one, expected idea. Rather, she has explored a dozen potential options, each with clear merits.
Liz Chan

Senior Product Designer @yahoo
Jiawen is very detail-oriented and always has a creative approach to solving complex design challenges. I've witnessed her consistently deliver thoughtful and high-quality results while demonstrating strong visual design skills. Hurrot is also well-known to be a great collaborator with cross-functional partners, and is consistently recognized by her peers for her skills and work ethic.
Kenneth Zeng

Senior Software Engineer @yahoo
As an engineer, I absolutely pestered Jiawen with questions but she was always open to feedback and answered questions diligently allowing our work together to be super effective. Her designs were also intuitive and followed design principles of Yahoo. Wendy is very good at communicating with engineers as well as stakeholders.
Cara (Wells) Rearick

Principal Designer @yahoo
Jiawen is a multi-faceted and talented product designer. Her attention to detail, ability to innovative, well-thought-out design solutions, and strong collaboration skills make her an integral part of our team's success. She brings warmth, a sense of humor, and also a hidden talent: illustration!